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October 11, 2013
LONGVIEW, TEXAS— For the second year in a row, Texas Bank and Trust received multiple Gold Eagles for excellence in marketing and financial literacy in the Independent Bankers Association of Texas’ (IBAT) Best of Community Banking Competition. TB&T’s two awards were presented to members of the bank’s executive management team on September 24, during IBAT’s 39th Annual Convention in San Antonio, Texas.
TB&T’s 30th Anniversary Photography Contest and Exhibition campaign took top honors for excellence in marketing, while its Student Board of Directors program, The Fortune 100 Project, was recognized as a stand out for excellence in financial literacy.
The Best of Community Banking Competition recognizes the vital role independent, community banks play in their respective cities and towns across Texas. The "Gold Eagle" is the highest achievement in each of the four categories of Community Service, Financial Literacy, Marketing, and Architecture. Silver and Bronze Eagles were also awarded in each category. Member banks are judged on innovation and creativity, number of people benefited or affected, and the success in fulfilling a community need.
Texas Bank and Trust was among 22 Texas community banks honored at this year’s awards presentation, and emerged the only participating bank to receive gold for each of its entries.
“To be honored among our peers once again is in incredible recognition,” said Karen Partee, TB&T Senior Vice President and Chief Marketing Officer. “Our Marketing team members work to communicate the value of the service excellence our fellow bankers provide to our customers each and every day. I thank IBAT for honoring their efforts.”
Partee, along with TB&T Vice Chairman and Chief Operating Officer Rogers Pope, Jr. accepted the awards on behalf of the bank.
TB&T has been recognized with five additional IBAT gold eagles for its Cool Kids Savings Club financial literacy program (2006), 50th Anniversary marketing campaign (2008), FANdemonium! VISA checkcard marketing campaign (2012), TBTonline website redesign (2012), and its SWELL Priniciple women’s financial literacy program (2012).