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October 22, 2012
L to R - Tammy Gage, Community Relations Coordinator, Karen Partee, Senior Vice President and Director of Public Relations, Scott Heitkamp, IBAT Chairman 2011-2012, Lori Osborne, Assistant Vice President and Advertising Coordinator, Rogers Pope, Jr., TB&T President and Chief Operating Officer
Texas LONGVIEW, TEXAS—Texas Bank and Trust received three Gold Eagles for excellence in marketing and financial literacy in the Independent Bankers Association of Texas’ (IBAT) Best of Community Banking Competition. The awards were presented to the TB&T Public Relations team on October 8, during IBAT’s 38th Annual Convention in Austin, Texas.
TB&T’s new FANdemonium! instant issue school affinity debit card and TBTonline website redesign campaigns, each launched in 2011, took top honors for excellence in marketing; while its woman-focused money management program, The SWELL Principle, was recognized as a stand out for excellence in financial literacy.
The Best of Community Banking Competition recognizes the vital role independent, community banks play in their respective cities and towns across Texas. The "Gold Eagle" is the highest achievement in each of the four categories of Community Service, Financial Literacy, Marketing, and Architecture. Silver and Bronze Eagles were also awarded in each category. Texas Bank and Trust competed against banks from around the state, and emerged the only participating bank to receive gold for each of its entries.
“To be honored among our peers is in incredible recognition,” said Karen Partee, TB&T Senior Vice President and Director of Public Relations. “Our Public Relations team members work to communicate the value of the service excellence our fellow bankers provide to our customers each and every day. I thank IBAT for honoring their efforts.”
Partee, along with PR team members Lori Osborne, Assistant Vice President and Advertising Coordinator, and Tammy Gage, Community Relations Coordinator, accepted the awards on behalf of the bank.
TB&T has taken home IBAT gold previously in 2006 for its Cool Kids Savings Club financially literacy program, and again in 2008 for the bank’s 50th Anniversary marketing campaign.