October 4, 2015

Texas Bank and Trust Earns GOLD at Statewide Best of Community Banking Competition

Group photo
Photo ID, LtoR: IBAT President Chris Williston, SVP/Chief Marketing Officer Karen Partee, Advertising Coordinator Aaron May, SVP/Asst. IT Manager Sheri Parish, E-Banking Operations Supervisor Kathy Mosley, AVP/E-Banking Manager Chris Davis, VP/Marketing Research Manager Casey Huntsinger, 2014-2015 IBAT Chairman John Jay.

Local community bank highlights Marketing and Financial Literacy programs with Independent Bankers Association of Texas
BOCB Award Submission

Texas Bank and Trust (TB&T) earned two Gold Eagles in The Independent Bankers Association of Texas’ (IBAT) Best of Community Banking (BOCB) Awards competition for 2015. TB&T took home top honors for excellence in marketing and financial literacy, and was among the award winners recognized at the BOCB Awards luncheon on Monday, September 21, during the IBAT Annual Convention in Galveston.

The annual Best of Community Banking Awards recognizes community banks throughout the state for their innovation and creativity, and success in fulfilling a specific community need. This is the 24th year that IBAT celebrated the outstanding accomplishments of community banks in Texas who play a critical role in their communities. The BOCB Award was designed to honor banks for their commitment to helping their neighbors.

Gold is the highest achievement in each of the four categories of architectural design, financial literacy, community service, and marketing for the competition. Silver and Bronze Eagles are also awarded in each category.

TB&T was recognized for excellence in marketing for its T3 World Tour Campaign. The bank’s T3 Tech Team (short for Tier-Three Level Support) launched an ambitious branch tour in 2014 to educate on and to enhance customer usage of TBT’s full line of e-services. The thirteen-city tour, appropriately titled, Unleashed, had the tech support team making public appearances at 17 of the bank’s 21 branch locations in an effort to help customers navigate the world of e-banking.

The bank was honored with a second gold award for excellence in financial literacy for its 52-Week Savings Challenge initiative. TB&T Webmaster, Tawny Browning, challenged customers and community members to join her in a savings journey to save one dollar for every week she was in for one calendar year (i.e. save $1 in week one, save $52 in week 52). From July 2013 to July 2014, Ms. Browning provided a first-person account of the experience of her year of intentional saving on the bank’s bi-weekly blog, “How We See It.”

“Each year, it is an honor to be recognized among our peers, particularly in the area of financial literacy,” said Karen Partee, TB&T Senior Vice President and Chief Marketing Officer. “At Texas Bank and Trust, we remain steadfast in our commitment to helping our customers and members of our market communities achieve their financial goals.”

“Our TB&T trusted advisors continue to uncover unique and innovative ways to showcase the important work we do in that regard. I commend both our Marketing and E-Banking teams for their efforts in achieving the IBAT recognitions this year, and the difference they may each day in assisting our customers.”

Since 2006, Texas Bank and Trust has received nine Gold Eagles in the annual IBAT awards competition. Among the entries previously recognized are the bank’s Cool Kids Savings Club financial literacy program (2006), the bank’s 50th Anniversary Celebration marketing campaign (2008), the TBTonline web redesign marketing campaign (2011), and the bank’s Student Board of Directors Fortune 100 financial literacy project (2012), among others.

About the Independent Bankers Association of Texas (IBAT)

Formed in 1974, the Independent Bankers Association of Texas (IBAT) represents Texas community banks. The Austin-based group is the largest state community banking organization in the nation, with membership comprised of more than 2,000 banks and branches in 700 Texas communities. Providing safe and responsible financial services to all Texans, IBAT member bank assets range in size from $10 million to more than $20 billion with combined assets statewide of nearly $165 billion. IBAT member banks are committed to supporting and investing in their local communities.


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