Tyler’s downtown area is important not only for its historical significance, but because it is a visible indicator of community pride and economic viability. Since 1987, the Heart of Tyler Main Street Program (HOT) has contributed thousands of volunteer hours and more than $130 million to downtown revitalization. Working hand-in-hand with the City of Tyler and the city’s Main Street Department, HOT is dedicated to arts development, business assistance, design projects, and special events.
As a board member for HOT, Debbie Johnson-Arredondo is serving as the 2012 public relations and marketing chair and is on the promotion committees for both the Black Tie Bingo Gala (held last evening) and Festival on the Square annual fundraisers.
The 25th Annual Festival on the Square will be held on Saturday, October 13. This annual Texas Country Music celebration will once again take place on the historic brick streets in downtown Tyler and feature some of the hottest names in Texas. Proceeds from this event and the Black Tie Bingo Gala benefit the revitalization projects of HOT and the City of Tyler’s Main Street Department.
“I believe that the Downtown of any community is truly the heart of the city,” Mrs. Johnson-Arredondo said. “Although HOT is volunteer driven, it takes the teamwork of our members, business owners, property owners, community agencies, and others to further the revitalization of Tyler’s Downtown.”
Mrs. Johnson-Arredondo is also a member of Historic Tyler and will serve on the organizations board of directors in 2013. Historic Tyler was founded in 1977 and has been a leading advocate in successful efforts to save threatened historic structures, such as the Carnegie Library, McClendon House, and Tyler’s brick streets.
Born in Ft. Hood, Texas, Mrs. Johnson-Arredondo resided in Tyler from 1965 to 1989 and returned to our community in 2007. She and her husband, Price Arredondo, have been married for one year. Mrs. Johnson-Arredondo is a graduate of Robert E. Lee High School and attended Tyler Junior College and Western Oklahoma State University in Altus, Oklahoma. She is owner and CEO of DjA Connections, an advertising agency located in Tyler. Mrs. Johnson-Arredondo and her husband attend Grace Community Church.
“I believe in giving back to my community and that everyone has something to give,” Mrs. Johnson-Arredondo said. “Philanthropy does not always have to be about giving money. Time and talent are valuable gifts to any organization.”
For more information about the 25th Annual Festival on the Square, please visit