Fit City Challenge is a community-wide campaign to promote a more fit lifestyle in Tyler and all of East Texas. As a member of the Fit City Challenge steering committee, George Roberts is encouraging the community to become involved by participating in the second annual Fit City Challenge on Saturday, October 1, at Bergfeld Park in Tyler. The event will begin at 9:00 a.m. and include fitness demonstrations, education on healthy eating, and activities for the entire family.
“We are hoping to attract more than 2,000 people to Bergfeld Park to learn more about fitness, developing a healthy lifestyle, and just to have fun with their families,” Mr. Roberts said.
The Fit City Challenge coalition, representing more than 40 area medical, educational, governmental, business, and charitable agencies and organizations, partners with this campaign, hoping to inspire and challenge the community to take the first of many steps toward a healthier lifestyle.
Outside of his volunteer work for Fit City Challenge, Mr. Roberts serves as the medical committee chairman for the Tyler Area Chamber of Commerce. He is the international service chairman for the Tyler Rotary Club and a fellow of the American College of Healthcare Executives. Mr. Roberts is the immediate past chairman for the Texas Health Institute and the Texas Cardiovascular Disease and Stroke Partnership, both based in Austin, Texas.
“I love to help people and I have always felt that I am here to serve others,” Mr. Roberts said. “It is the right thing to do.”
Born in Memphis, Tennessee, Mr. Roberts has lived in the East Texas area for 25 years, with 12 of those years in Tyler. He and his wife, Leslie, have been married almost 24 years and are the parents of Claire, 18, and Travis, 14. Mr. Roberts is the chief executive officer at the Northeast Texas Public Health District. He is a graduate of Ridgeway High School in Memphis, Tennessee, and earned his bachelor’s degree from Southern Methodist University in Dallas, Texas. He received his master’s degree in health administration from Washington University in St. Louis, Missouri. Mr. Roberts and his family attend Christ Episcopal Church where he serves as a member of the Church Vestry.
“I love the good people and the scenic beauty of Tyler and East Texas. Tyler has a great faith community, a philanthropic spirit, and big city amenities with a small town feel,” Mr. Roberts said.
For more information about Fit City Challenge, please visit www.fitcitytyler.com.